This start-up says the key to its success is a superfood you probably never heard of.
It's a leafy green vegetable called moringa, and entrepreneur Lisa Curtis claims it's "more nutritious than kale and provides a complete plant protein similar to quinoa."
Curtis first tried moringa while volunteering for the Peace Corps in Africa. While there, her vegetarian diet was limited to beans and rice. When she needed an energy boost, she would add moringa to a homemade peanut snack known locally as Kuli Kuli.
"Over 60% of Americans say that incorporating more vegetables and greens into their diet is their number one priority, but many find it difficult to get their greens at meals other than dinner," Curtis told CNBC.
Once back in the U.S., Curtis founded a start-up producing "greens on the go," as she calls it. And she named it Kuli Kuli, after the snack combo she loved and relied upon so much.