What is a business fan?

When we start the discussion of fan pages on Facebook, the first step is to differentiate them from Facebook profiles. These are two different ways to represent yourself on Facebook. One way is to create a personal profile. The other way is to create the business owner account, which is the Facebook Fan Page. Its main goal is to represent the company.

A Facebook Fans Page has certain advantages for any company in comparison to the personal profile of the owner:

• Work as a brand page – you can communicate with the customer using your brand’s voice
• Allows interaction with other brands – it can work as cross promotion of your accounts.
• Allows interacting with customers as a company’s owner and as a brand simultaneously. Such an approach helps to make official comments from the brand’s side and add a personal touch from your individual profile to build higher engagement. Having the link from your business page to a personal profile creates an additional contact point with target customers
• Allows using Facebook tab options and services – a Facebook marketplace to sell your products, Jobs tab to hire the personnel you need, Events tab to promote your future event, Offers the tab to share all the promotions you currently have

How to Create a Fanpage on Facebook

Step 1. Define your category

Depending on the category, you will get access to various features of the account. See the table below for details. Categories are listed in columns.

Books & Magazines, Brands & Products Companies & Organizations Local businesses Movies, Music, Television People, Sports Websites & Blogs Short description + + + + + + Website + + + + + + Email + + + + Phone + + + Address + + + Map + Check-ins + + Ratings & Reviews +

Step 2. Add the required information about your business

A good point to start is to download your corporate logo, as well as photos making your target customers acquainted with your product or service. Do not forget to include a detailed description of your corporate history, business goals, and values. These details will create the first impression among your target customers. Add your website URL to allow users to get additional information on your products in case they need it 

Step 3.  Add your cover photo or video

Pay attention to the cover image you upload and be sure that it will make the proper impression on the customer when he sees it. Use brands colors and try to be as visual as possible. You can also upload a video as your cover page, which is a good point to differentiate your brand from competitors

Step 4. Start posting

When you have performed all the steps above, it is time to build your timeline. Remember to post regularly, respond to comments and keep track of the changes in engagement over time. A smart posting tool would be good  help at this point. You can also star or highlight the most important posts and place them to the top of your timeline. 

Best Practices on Facebook Fan Page Management

Follow these recommendations to get the most from your Facebook fan page:

• Pay attention to the content – you have to make engaging and informative content within your timeline to attract the target customers’ attention
• Interact on the go – do not skip any conversation with customers. Monitor your timeline and respond to comments as quickly as possible
• Collaborate with other pages – a good idea is to work with social media influencers to promote your content and to perform guest blogging. The other opportunity is to offer cross-promotion to other brands with related products
• Make interactive posts – you have to include calls to action in each post within your timeline building engagement with your users
• Use paid advertisement – it might not be the cheapest way, but still an effective one to promote your page and get most of it in terms of customer interaction

In today's highly competitive market, having loyal customers who are not only satisfied with your products or services but also passionately advocate for your brand is essential for success. These customers are commonly referred to as "raving fans," and they can be a significant asset to any business. But how can a business create such passionate supporters? The answer is simple - by being a raving fan yourself.

To understand how to create raving fans, let's first define what they are. Raving fans are customers who are so pleased with your products or services that they become brand ambassadors, actively promoting your business to others. They go beyond simply liking your products or services; they love them and want others to love them too. They are not only repeat customers but also influencers who can bring in new customers through word-of-mouth marketing.

To create raving fans, a business must first understand the importance of being a raving fan themselves. This means genuinely believing in the products or services they offer and being passionate about them. The business must understand how their products or services solve problems for their customers and make their lives better. Only when a business is passionate about what they offer can they truly connect with their customers and understand their needs.

When a business is a raving fan of their products or services, they can then create an exceptional customer experience that goes beyond just delivering a product or service. They can create an emotional connection with their customers that makes them feel valued and appreciated. This emotional connection can turn satisfied customers into raving fans who are more likely to return and recommend the business to others.

Being a raving fan also means being transparent and authentic. It means admitting when things go wrong and doing everything possible to make things right. This approach can turn negative experiences into positive ones and create an even stronger connection with customers.

Another way to create raving fans is to go above and beyond expectations. This can be achieved by providing exceptional customer service, offering personalized experiences, and delivering more value than expected. By doing so, customers are more likely to feel appreciated and valued, leading to stronger brand loyalty.

Delivering more value than expected! I want to go a bit deep on this one. If you want to be promoted by your customers you should be promoting them. What if you met with all your clients and discussed a referral network. In turn cross selling each other. Promoting your client is not normal in this market. You could find out what they do for a living (sales of services). Then promote them on the social media of your choice.

To have raving fans, a business must be a raving fan themselves. Passion, transparency, authenticity, exceptional customer experiences, and going above and beyond expectations are all key factors in creating raving fans. When a business truly believes in its products or services and creates an emotional connection with its customers, it can turn satisfied customers into passionate brand ambassadors. The result is a loyal customer base that can help a business thrive in today's highly competitive market. Impacting your customers your way.