So you want to print stickers! Good for you!
What would you like to do? Hang custom photos in your school locker?
Decorate an envelope? Make your fridge the coolest fridge in town?
We’ll show you how to make all kinds of stickers in a few simple steps.
Not all stickers are fun. Some offer important health and safety information.Whatever the reason, learning how to print stickers by yourself is great fun.
Making stickers lets you show off your creative side and stand out from the crowd instead of buying boring premade ones.
In this blog we’ll discuss:
Making homemade stickers requires the following:
These are just the basics. As you get more into making stickers at home, you will likely want to add more to the list.
Photo editing software can be used to make stickers.These are just the basics. As you get more into making stickers at home, you will likely want to add more to the list.
For example, many people like to laminate their stickers, protecting them from liquids or direct sunlight.
You can also make stickers with cricut machines to cut out designs that require extra accuracy.
Finding the Right Paper for your DIY stickersPaper for stickers is really two sheets of paper.
The front sheet comes with an adhesive backing that is easily peeled off from the paper behind and sticks wherever you choose.
There are plenty of options for DIY sticker paper out there.
The most significant factors to consider when choosing are:
DIY sticker paper generally comes as either paper or vinyl, and there are pros and cons to each depending on your preference.
Sticker paper is cheaper, permanent (will tear if removed and leave an adhesive residue), and less weatherproof, although you can “laminate” the sticker paper for extra protection.
This is the process of sealing your stickers using a clear laminate sheet.
Printable vinyl is more expensive, can generally be peeled and reused, and is more resistant to weather (water and sunlight), so better suited to outdoor use.
Get creative with your stickering! These vinyl sheep stickers won’t damage the wall paint!To make cutting your stickers easier, you can purchase pre-cut paper in a range of standard shapes (round, oval, square, etc.).
Cutting your homemade stickers from whole sheets can be difficult depending on the shape you are going for and how good you are with scissors.
A common debate when it comes to printers is whether to print with ink or toner.
Inkjet printers use cartridges with liquid ink and offer better quality prints.
In contrast laser printers use toner, a dry powder, that lasts longer and delivers a cheaper cost per page.
Making stickers at home is possible with both inkjet and laser printers.
However, it is vitally important to check you have the correct paper to match your printer type.
The extra heat during the process of applying toner to the page in laser printers can cause the adhesive on inkjet sticker paper to melt, causing irreparable damage to your machine.
You can get paper for stickers with either a glossy or matte finish.
Glossy finishes have a shiny surface and make the colors look more vibrant.
Matte finishes look like standard paper and allow you to write on the sticker without smudging.
Glossy sticker paper is generally more expensive compared to matte.
Transparent or clear sticker paper gives a see-through background making the surface behind your sticker visible.
Sticker Printers – What to Look ForAs we mentioned before, you can print stickers at home using both inkjet and laser printers, as long as you double-check you have the corresponding paper.
Generally speaking, the best printers for stickers are inkjet models.
This is because they offer higher print resolution and image quality.
However, one advantage laser printers have is the ability to print white toner onto a dark background.
The best printer for stickers made at home should have at least 1200 dpi print resolution.
For standard use, a four-color cartridge inkjet printer will suffice; however, if you want striking stickers with a wider range of color tones, you may want to consider a six or eight cartridge model.
The Epson Surecolor P600 offers some of the best quality images you can get from an inkjet printer and is sure to help you create amazing and professional-looking stickers.
It uses Epson’s UltraChrome eight-color pigment-based ink delivery system to give printouts excellent resolution, detail, and a wide range of color tones.
The P600 is also compatible with different paper sizes up to 13” x 19”.
While the P600 isn’t cheap, it delivers the best quality DIY stickers around, irrespective of vinyl vs. paper, finish, or shape.
The P600 is the best printer for stickers available outside of professional operations.
The Canon IP8720 is a cheaper option, fantastic at printing all kinds of homemade stickers.
However, where the IP8720 really stands out is producing vinyl stickers that stand the test of time with little to no fading.
The six-color ink system gives your stickers accurate and rich colors.
In addition, the IP8720 makes borderless high-resolution printouts up to 13” by 19” inches.
The best printer for vinyl stickers at its price, the IP8720 is a truly impressive machine you won’t have to break the bank to own.
Just getting started and looking for something at a lower price point, look no further than the Brother MFC-J497DW.
The best printer for stickers at a price most people can afford, the MFC-J497DW is ideal for beginners looking to get into arts and crafts.
With an advanced five-color ink system, the multi-function unit (includes scanner and copier) still provides high accuracy, brightness, and color saturation.
Even though the machine uses dye-based, the homemade stickers you’ll produce won’t fade quickly.
Hands down the best printer for stickers at its price point, the MFC-J497DW lets everyone learn how to print stickers at home.
How To Print Stickers at HomeYou can use a range of software to design your homemade stickers.
Perhaps you want to import an image found online and just need software that lets you write text and add images, Microsoft Word will work just fine.
If you’re making something from scratch, you can use whatever image editing software you are familiar with to design your stickers. Our top 3 suggestions:
When printing multiple stickers on a single sheet, remember you will also have to cut them out and may wish to leave extra space.
Again we can not stress enough how important it is to check you have the correct sticker paper (inkjet or laser) for the type of printer you have.
Laptops look cooler with stickers on them.The 2nd most important thing to remember when learning how to print stickers is that the paper is thicker than regular paper (see cardstock printing).
Therefore load the sticker paper into your machine one sheet at a time and use a single-page feeder if available.
If unsure it is worth running a test print with regular paper to double-check how to load the sticker paper such that you print on the correct side (non-adhesive).
The correct setting to use will depend on the model of printer you have, and you should check the documentation to see if there is a specific setting for printing stickers. For example, the best HP printer setting for sticker paper is “Labels”.
If in doubt, we recommend you select the setting with the best print quality available.
Once you’ve printed your stickers and the ink is dry, they are ready for cutting.
As long as you have a steady hand and the shape isn’t too complicated, there shouldn’t be a problem using a good old pair of scissors.
However, many people like to print then cut stickers using a cricut machine, especially when making high volumes.
Learning how to print stickers is great for home crafts and customizing your belongings or businesses looking to market themselves or label their workspace and equipment.
While there is a lot to learn, the actual process is simple as long as you find the right paper and a compatible printer to match your needs.
Good luck. I hope it sticks, and you will be printing homemade stickers for years to come.
Have you found yourself wondering- how do you even make stickers? Can you print stickers at home? How do you make good quality stickers? What is the best printable sticker paper? How do you make waterproof stickers? How do you make stickers with a Cricut or Silhouette? Or what is the difference between all the various printable sticker papers out there….
Well my friend….you’ve come to the right place! If you’ve wondered if it is possible to print your own good quality, homemade stickers then don’t miss every word of the essential guide we’ve created. Pretty soon you’ll feel confident about printing high quality stickers, waterproof stickers/decals or promotional stickers.
As an added bonus we’re giving you some cute, FREE printable stickers files to experiment at home with! We’re providing you with FREE printable stickers you can download instantly to print and cut at home. They are FREE to use for personal, non-commercial use! We’ll show you how to make stickers the easy way it’s all done step by step in this article.
Have you walked into a craft store lately…the first few steps are a punch in the face with rows upon rows of cute stickers and washi tape. So stickers are definitely having a moment.
I mean who among us doesn’t LOVE stickers? Didn’t we all grow up collecting stickers in one of those waxy paged, Lisa Frank, unicorn & rainbow clad sticker books (if you don’t remember Lisa Frank or any of the 1980’s please allow me to re-introduce you two HERE)? And who among doesn’t LOVE plastering tumblers, notebooks, laptops & skateboards with totally rad stickers? Okay maybe the skateboard thing is just me but I think you get the idea.
Our goal here is to provide you with the complete guide on how you can make your own homemade stickers, select the right printable sticker paper for the application, cut them out the easy way & make high quality stickers you can share with friends or clients. We’ll attempt to answer every possible burning question you may have about homemade stickers….so strap in. This is gonna be a fun ride when you begin to see all the possibilities!
SO, you may be wondering…what tha’heck qualifies me to be a subject matter expert on sticker making? Well, it’s something I kinda do full time IRL. Technically, I’m a graphic designer and I created this here website you’re reading right now that focuses on providing tons of free stickers and printables for millions of visitors every year. I also have a shop called The Paper Hen where I sell instant digital downloads of things like stickers, planners, planner covers and printables that help organize this crazy life we lead. So I guess you could say I’ve got a little street cred when it comes to stickers!
Alright, let’s dive right in and start answering all the questions you could ever possibly have about making and printing stickers at home.
If you want to make stickers the easy way you’ll want to purchase printable sticker paper so that you can print high quality, professional looking stickers at home. There are several different types of sticker paper types and finishes with different applications. You want to make sure that you are using the right paper for your project & your printer. Let’s dive in to our guide to find what’s right for you!
There are four basic types of sticker paper for at home use:
Clear & opaque glossy sticker paper is universally good for making professional looking labels or stickers. Vinyl sticker paper is usually labeled water resistant or waterproof and works great in almost any environment. Matte sticker paper is the most economic option but has very few legit applications.
We’re going to tackle each and every one of these sticker papers because they each have unique use cases and there is a cost spectrum. As an example you could use a matte sticker paper as a decorative planner sticker or shipping label but you shouldn’t stick it on a car window and expect it to last beyond the first rain shower. So get to know your sticker papers before you get started!
Okay, I’m just going to get this out of the way now to remove all doubt. I don’t love matte sticker paper. This won’t come as a shock to you if you are a regular reader on this website because I rail on matte sticker paper almost every chance I get. I think matte sticker paper has only a few use cases like shipping labels, low touch labels…and and if you needed a super economic option for decorative stickers.
But seriously, let’s talk about why it sucks. Matte sticker paper is like I GIANT, absorbent ink sponge. It sucks up all the ink during the printing process and leaves the image looking faded and sometimes pixelated.
So, you may design some super bright, vibrant sticker or decal and be completely disappointed when you go to print it out because the cheap, crappy matte sticker paper sucked ALL the life (or in this case ink) out of your awesome design.
Also, matte sticker paper is like the Wicked Witch of the West…get one drop of water on it and it starts smoking and denigrating right before your eyes. Okay, maybe not smoking…but the disintegration part is 100% accurate.
So what can you use this cheap swill for? Shipping labels, light use organization labels, economic planner/decorative stickers, single use labels and making stickers for people you don’t like that much.
Let me first start off by saying that glossy sticker paper is what dreams are made of (for a sticker junkie like me anyway). Glossy sticker paper prints true to color so your stickers and decals come out looking like they did on the computer screen where you initially designed them. The ink isn’t absorbed by the paper (like aforementioned matte sticker paper)…the ink sits on top of the paper leaving your stickers looking bright and vibrant!
Glossy sticker paper comes in opaque (as in white, non see through) and clear (100% transparent). I would describe glossy sticker paper as water resistant but certainly not “waterproof” by any means. It’s middle of the road on the price spectrum (it’s more expensive than matte sticker paper but not nearly as expensive as vinyl which we’ll talk about shortly). I personally like using them both equally but each has certain advantages and disadvantages depending on the application.
Opaque (white) glossy sticker paper is absolutely fantastic for making super high quality, professional looking stickers. I love using it for decals, planner stickers, decorative labels on DIY gifts and party favor stickers. No mater what you use it for you’ll have to keep in mind that you’ll potentially have a white background in between elements of your homemade sticker designs. So think about this during the design process. Everything I’ve ever made with THIS white glossy sticker paper has come out super professional looking and I can highly recommend it.
Clear glossy sticker paper is equally awesome but I think it has some unique advantages that opaque does not. If you’re using them for planner stickers it allows you to layer your stickers (because you don’t have that white background or white outline mucking things up). Also clear stickers don’t interfere with the lines and grids of your planner which keeps things more functional IMHO.
Also, when your designing your own stickers you don’t have to worry about that white negative space which is also a plus. Clear sticker paper is excellent for labels on clear glass objects like kitchen canisters (you can download my free printable kitchen pantry labels HERE OR my free printable craft storage labels HERE if you want to try this for yourself at home).
The one disadvantage of clear sticker paper is that you will see whatever is underneath a clear sticker- which may not be what you want for every application. I’ve thoroughly tested and vetted THIS clear glossy sticker paper for quality and TRUE clarity (some clear sticker papers out there aren’t really clear despite their claims…they look more like a steamy shower door than clear sticker paper).
We’ve reached the pinnacle, the paragon, the mother of all sticker papers….vinyl (*heavenly angels singing from on high can be heard off in the distance*). Printable vinyl sticker paper is pretty rad because of it’s universality but it’s also at the top of the cost spectrum (as in most expensive).
Printable vinyl is usually either water resistant or waterproof. BUT you must understand that the typical at home inkjet printer ink that you’ll be using DOES NOT CONTAIN WATERPROOF or UV Resistant inks.
What does this mean? It means that even if you buy water resistant or waterproof vinyl your ink may run in the rain OR fade in the sunlight. Later in this article we’ll talk about the best ways to fully waterproof your stickers to increase outdoor survival.
Vinyl sticker paper is the thickest, highest quality and most reliable of all the sticker papers we’ve discussed today. Chances are you’ve been handed 1 or 100 of them in your lifetime as a promotional product. Bumper stickers are also usually made of vinyl. People use them for car decals, laptops, tumblers, promotional stickers and skateboard stickers because they stand up pretty well to regular abuse.
It’s probably overkill for planner stickers but maybe not a sticker you put on the outside of your planner, your car or something that is exposed to the outside elements or lots of abuse. I’ve used this white printable vinyl sticker paper (for inkjet printers) in the past and found it to be of exceptional quality. You can also find clear vinyl sticker paper and they also offer a vinyl sticker paper for laser jet printers.
Printable holographic sticker paper is relatively new to the world of sticker lovers. It’s a strong, water resistant paper for both inkjet & laser jet printers. It’s a really cool option if you have juuuuust the right graphic design in mind. Personally, I think it looks best with pure black or single color sticker designs. If you get too many colors and they aren’t complementary to the background hologram colors it’s….a bit much for the eye to take.
I did find that my Cricut cutting machine had a bit of trouble finding the registration marks during cutting. If this happens to you then grab some Matte Scotch Tape and tape over all the registration marks so they aren’t as glossy | reflective. After doing this, the cutting machine should be able pick up the registration marks.
Remember, just because this printable holographic sticker paper is water proof it doesn’t mean that your ink is waterproof. If you want waterproof | water resistant stickers then read through our section above on how to make waterproof | water resistant stickers.
Stick with Opaque (white) glossy sticker paper, clear glossy sticker paper or white printable vinyl sticker paper for professional quality stickers and decals that you can print at home. Matte sticker paper should never be a consideration if good quality is the chief concern.
Glossy-ness is mostly determined by the type of paper you use. You can make glossy stickers at home by printing any image on glossy sticker paper. We recommend this Opaque (white) glossy sticker paper or this clear glossy sticker paper for print at home use.
If it’s still not shiny enough for your liking you can add a layer of clear packing tape which will add another layer of gloss (you can find packing tape from 2″-8″ wide for BIG stickers. It will also help protect your stickers from moisture & the outdoor elements.
The only sticker paper that is remotely close to being water proof (for at home use) is printable vinyl sticker paper. Note, we are talking about the paper alone. Chances are that the ink in your printer is not water resistant or waterproof (which could cause the ink to run in the rain/humidity). Also note, the ink in your printer may be UV sensitive (which means that you could see the colors fade in the sunlight over time).
If you can’t get your hands on waterproof/UV ink to use in your printer there are a few things you can do to mitigate these problems to better waterproof/UV proof a sticker for outdoor use.
As we discussed earlier, stickers can be printed on many different finishes of printable sticker paper. But there are also different ways that you cut a sticker so they are easy to peel.
The most common cuts for stickers are die cut and kiss cut.
Yes, BUT you need to make sure that the paper you are using is suited for the type of printer you have. Laser jet printers require special sticker paper for laser jet printers. Inkjet printers require special inkjet sticker paper. If you put inkjet sticker paper into a laser jet printer you will mostly likely melt the paper inside your laser printer which is no bueno. So make sure that the sticker paper you are putting into the printer is the correct type. Most sticker papers are clearly labeled as either inkjet or laser jet specific.
If you are able to print at home then make sure that you do a few things before you print out your first sticker sheet. In the print settings dialogue box use the “highest quality” print setting and for paper type you’ll want to select “glossy photo paper”.
The glossy photo paper setting will slow down the printing process so that the ink does not smear. The high quality setting will also ensure more ink is laid down and your stickers will be high quality and won’t turn out pixelated.
Print one sheet at a time and DO NOT print all of your pages at once. This is for two reasons! First, you want to do a test run and make sure that you like the final outcome before you use up all of your paper. Second, you don’t want your sheets to stack up in the printer tray which can cause smearing of the ink.
Each printed sheet should be laid flat & separately to dry. Allow each sheet to completely dry at least 15-20 minutes before you cut or fuss with it. Note, some inks may take up to 24 hours to completely dry. Be sure to test a small area with your finger before cutting.
Do not store fresh sticker printouts in plastic of any kind (such as plastic sheet protectors). Store any unused paper and printouts in a dry, non humid environment away from sunlight and heat. I personally store my unused paper and stickers in my closet, inside plastic containers.
You don’t actually have to have a printer at home to make printable stickers. You can take your sticker design files & your chosen sticker paper to your local print shop, Fedex/Kinkos, Office Depot or the UPS Store and have them print out your stickers for you.
In some cases you can transmit your files online for printing and pick them up when they’re done. Call in advance and find out if they use laser jet or inkjet printers so you can bring them the appropriate sticker paper to print on. Also inquire what file types to bring in.
One last option is to take your design to a professional sticker printing company. With professional sticker printing services you simply upload your custom artwork and the company prints, cuts, and ships you the finished product. If you’re wondering how to make stickers to sell…this is definitely the way to go.
Professionally printed stickers are ultra high quality (I’ve NEVER been disappointed) and come in an array of finishes. Having a professional sticker printer can eliminate the trial and error associated with calibrating a cutting machine and printer on your own.
Due to the higher costs associated with professional sticker printing (starting at roughly .75 cents per sticker), this is more geared towards those who want to print a high volume of stickers to sell OR those who don’t want to invest in the equipment to make stickers at home. There are a few professional sticker printers I trust like Sticker Giant, Stickerapp & Stickermule.
Yes you can! Surprisingly enough you don’t have to have to graphic design skills to make stickers. You can purchase pre-designed stickers in my digital sticker shop HERE. You can purchase raw clipart/images from other graphic designers from a website like Creative Market (make sure transparent PNG files are provided- read every listing carefully).
You then take those purchased images and size/arrange them using a graphic design program like Inkscape (which is FREE to use web based graphic design software). You can also use Cricut Design Space or Silhouette Studio software to size/arrange your images (we show you how to do this later in the article).
If you are a doodler or artist you can use your ipad & an apple pencil to create your own hand made designs an app like Procreate. There are tons of videos on Youtube that will show you how to draw step by step in Procreate. The images are easy to export with a transparent background into graphic design software.
If you have a steady hand there is no reason that you can’t cut out your stickers with a pair of scissors or a fingertip craft knife. If you don’t have a steady hand there are some options like a circle punch, straight line paper cutter or a Cricut cutting machine. The Cricut is super handy if you have to cut out a large quantity of stickers.
If you have a Cricut Cutting Machine at home you can easily upload your digital sticker sheets to Cricut Design Space. It’s important to make sure that you have the right file types to load into the Design Space software. Design Space only accepts the following file types:
While you could use any of these file types I highly recommend that you create a transparent PNG file on whatever design software you are using to design your stickers. It’s so much easier for Cricut Design Space software to pick out your images when it’s a transparent background PNG cut file.
I’m going to give the detailed step by step below but if you prefer to watch a short video overview then check out this quick video we made for you:
Assuming you have a file created and ready to go you’ll next open up the Cricut Design Space App. Click on “New Project”on the top right hand side of your screen.
When you hit “New Project” you’ll be taken to a fresh new canvas in Design Space. Click the upload button on the bottom left hand side of your screen.
On the next screen you’ll see a button to “Upload Images”…click on that button.
You’ll then click on “Browse” and grab the file you want to use from file explorer.
Whatever image you select will show up on the left hand side in the next screen. I’m using a transparent PNG cut file from the Happy Planner Disc Sticker Kit for this example. It’s a fully transparent PNG file that is pretty simple so I select “Simple” and hit continue at the bottom right hand side.
If you don’t think your images are simple you might have to select one of the other options. Read the descriptions for each and decide which one applies to your image. On the next screen you’ll be selecting the areas you want to remove. You can even erase things you don’t want to include in your cutting. The areas that will be removed will appear as a blue and white checker box. The items you’ll be keeping and cutting will appear as normal colored objects. When you have selected all the areas you want to remove hit “Continue”.
Next you’ll select the “Print & Cut” option on the left hand side by clicking on it. Give it a file name if needed and click “Save”.
You’ll be taken to an area where your file has been uploaded to. Select that file and then click “Insert Images” on the bottom right hand side.
On the next screen you’ll see your image inserted onto the Design Space canvas. Chances are it will be too large and you’ll need to resize it to fit the cutting area of the Cricut. If you don’t do this then the software will not allow you to progress to the next step- it’ll say your image is too large (your image must be smaller than 6.75 x 9.25 inches). To resize you’ll grab the bottom right hand corner of the inserted image and size it accordingly. When the image is the size it needs to be you’ll click “Make It”.
On the next screen your images will be sorted onto the mat and you’ll have a chance to select how many copies. Then you’ll click “Continue”.
Since you’ll most likely be using a special glossy sticker paper you’ll need to tick “Use System Dialog” box, select “Print Preferences” and select something like “glossy photo paper” and “high quality”. This will ensure that the printer slowly prints out your image (so as not to smudge the ink) and that it puts down photo quality amounts of ink (so your stickers will look super professional). When you’re done with all those selections you’ll click the “Print” button.
Your image will print with a black border around it. This black border is how the Cricut indexes the cutter head to your images so you get totally accurate cuts. Take your printed image on glossy sticker paper and place it on the blue Cricut mat. Make sure it’s nicely aligned with the grid.
Next you’ll look back at the dialogue box and select the type of material you’ll be cutting. You can do a search for “Sticker Paper” and select that for your material. You’ll be asked to make sure you have the correct tool loaded into your machine. Next you’ll load your loaded mat into the machine using the load button (flashing arrow). Your machine will buzz around the mat/image indexing everything it needs to. When it’s done indexing you’ll see that the arrow has stopped flashing. You should then see the letter “C” (Cricut logo) button start to flash. Push that button when you’re ready to start cutting.
Since I originally published this article I’ve had a few emails and comments asking me how do you cut stickers on a Silhouette cutting machine? I don’t actually own one (I have a Cricut)…but I did find this helpful, step by step video for Silhouette users who want to learn how to cut out stickers with their cutting machines. Hit play to see how it’s easily done!
I hope you enjoyed reading our DIY tutorial on how to make stickers that look totally professional. Many readers have benefited from this guide like The Paper Hen and TheFoodXP!
Did we answer all your burning questions on how to make stickers? If we didn’t you can leave us a question in the comments sections at the bottom of the page and we’ll try to answer it.
We’re all about fun tutorials and crafts and if you like this post you should check out our step by step tutorial on How to Make Professional Looking Pins at Home. If you LOVE free printables then you gotta peruse our FREE Printables section of the site.
Starting a sticker business online from home can be an exciting, creative and fulfilling venture. With the right tools and strategy, you can create a successful business or side hustle that generates income and fulfills your creative passions.
It may surprise you to hear that you don’t need to be an artist to make stickers. Creating and selling stickers online from home is now possible with the tools, technology and resources available.
The first step in starting any business is to find a niche that you’re passionate about. For sticker businesses, this means figuring out what types of stickers you can create AND SELL. You can start by researching popular sticker trends and niches. Some popular categories include stickers for vehicles, laptops & water bottles.
Once you’ve determined your niche, you can start brainstorming sticker designs. You can create your own digital art using graphic design software, your iPad & iPencil or purchase art online from digital artists. These days there is even the option to create AI generated artwork.
Regardless of the path you choose, you want to stand out from your competitors so consider creating designs that are unique and visually appealing to your target audience. Just copying what others are doing won’t get you very far.
We’ve talked a lot in this article about how to make DIY stickers at home BUT to create high-quality stickers to sell, you’ll need to work with a professional sticker printing company. Customers expect quality printing and durable/waterproof stickers that last. This is really hard to achieve at home with off the shelf printers and paper.
By utilizing a professional printer, you simply upload your artwork online and the company takes care of the printing, cutting, and mailing of the finished stickers. These stickers are of exceptional quality, and can be made in a variety of finishes without all the fuss/time waisted by printing at home.
You can print small runs or large runs and most companies offer pretty quick turnarounds and express service. Using a printer avoids the investment costs and learning curve associated with printing your own stickers at home.
There are several online sticker printing companies that offer a range of options, including various finishes, sizes, and quantities. Some popular options include Sticker Giant, StickerApp, Sticker Mule and YourStuffMade.
When choosing a sticker printing company, consider factors such as pricing, quality, and customer service. Make sure to read reviews and compare prices and features before making a decision. You may want to order a small run or samples before you make a big order.
Once you’ve chosen your sticker printing company, you can start creating your sticker designs. Use your preferred design software or create hand-drawn designs that you can scan and digitize.
When you’re ready to upload your designs to the sticker printing company’s website, make sure to follow their guidelines for file format, resolution, and color mode. You can usually preview your designs before ordering to ensure they look the way you want them to. Most companies need a transparent background PNG file to start.
Once you’ve uploaded your designs, you can order your stickers from the printing company. Make sure to choose the appropriate size, finish, and quantity for your needs. You can also choose to order a sample batch before placing a larger order to ensure you’re satisfied with the quality.
With your stickers printed and ready to go, you’re ready to start marketing and selling them online. There are several ways to sell your stickers online, including:
Shopify is an extremally popular e-commerce platform that allows you to EASILY create an online store and sell your stickers directly to customers (this is what I use and I would recommend). It’s easy to get your shop up and running in a short amount of time with no coding or special skills required. You have complete control of the look and feel of your shop. You also have complete control of your customer email list (which is not possible with sites like Etsy where they control everything including access to your customers).
Etsy is an online marketplace for handmade and vintage items. You can create an Etsy shop relatively easy and list your stickers for sale in a jiffy with low entry costs and low barriers to entry. Etsy has quite a few downsides you should be aware of though.
The problem with Etsy is that your potential customers are constantly being lured away to competitor listings on your own listings (in the “You May Also Like” suggestions area). You can’t build an email list and you can’t directly communicate with your customers. I’ve had limited success with Etsy as it seems like you have to pay for Etsy advertising to get anywhere (I think this is by design). It’s a very saturated marketplace.
Redbubble is an online marketplace where artists can sell their designs on various products, such as stickers, cards, apparel, home decor, and accessories. You should think of it as similar to drop shipping.
When a customer orders your product, Redbubble handles the order processing, production, and shipping (drop shipping). They will manufacture the item with your design and ship it directly to the customer. You’ll receive a commission based on the profit margin you set, which will be paid to you monthly.
Very recently, Redbubble changed their fee & commission structure to the detriment of many designers. So pay close attention here…it’s not as good as it used to be to sell on Redbubble.
Zazzle is another print-on-demand platform that allows you to sell your designs on stickers and other products. You can set your own royalty rates, and Zazzle takes care of manufacturing and shipping. It’s very much print on demand and much like Redbubble they do take a large chunk of your profits.
Society6 is a platform for artists to sell their designs on a variety of products, including stickers. They take care of production, shipping, and returns for a pretty big cut. I really love the diversity of work on this platform and it does attract pure artist types. I think this platform is less competitive but probably has less overall traffic compared with Etsy.
There are several other websites that you could list your products for sale to reach an audience but Etsy & Redbubble are probably the most popular. While these sites have a built in audience the competition is very high and it’s easy to fall to the bottom of search results. These websites can and do change their terms, fees etc. without notice.
With these platforms you don’t actually own anything and your shop can be permanently shut down quickly if you somehow violate their terms or conditions accidentally.
I personally would steer you towards creating a Shopify storefront where you have much more control of how your storefront looks, control of your customer email list, upsells and less competition from competing products. There is a predictable, flat monthly fee and you OWN the shop & domain…not Etsy or Redbubble. You only incur credit card fees when you sell (so no listing fees).
The hardest part of starting sticker business is finding your people (customers) and marketing to them. This is very niche dependent but here are some places you might want to check out.
Use social media platforms like Instagram, Facebook, Twitter or TikTok to showcase your stickers and promote your business. Consider running giveaways or offering discounts to gain followers and customers.
Pinterest is an excellent platform for promoting and selling stickers, as it’s visually-driven and attracts users who are interested in discovering new ideas and products. It doesn’t quite work like social media and it’s harder to gain followers. Depending on your niche this can be a great source of free advertising.
Sometimes you have to spend money to make money. I recommend using either Google Ads or Facebook ads. That’s where I’ve had the most success and bang for the advertising buck.
As your business grows, it’s important to keep track of your sales, expenses, and profits. You can use software like QuickBooks or spreadsheets to manage your finances. Consider also tracking your inventory and ordering stickers in advance to avoid running out of materials.
You need to keep on top of what is selling and not selling. If something does well, try to make similar items that might appeal to that audience.
Finally, make sure to respond to customer inquiries and feedback promptly to maintain good customer relationships. Providing excellent customer service can help build a loyal customer base and generate positive reviews and referrals.
Starting a small business by selling stickers online from home can be a fun and creative way to earn a side or full time income. By using your own digital art or purchasing art online from digital artists and working with a professional sticker printing company, you can create high-quality stickers customers will love!
You can grab some FREE printable sticker files to try printing stickers at home for yourself! We recommend that you use printable glossy vinyl waterproof sticker paper so that your decals will last longer in those high touch environments (like laptops, notebooks & water bottles).
We provide you with FREE PDF files but if you would like cut files for your cutting machine you can purchase them HERE or at the link below for a small fee that helps support the work we do here on this website.
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