Packaging refers to a package that is produced/manufactured with the aim of packing the product inside it so that the integrity of the product is protected and is delivered perfectly without any damage to its customer.
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Printed packaging on the other hand refers to the packaging box which is printed according to the brand and its product that is enclosed inside it. The print is designed in such a way that it attracts and communicates its value to a lot of customers in a market or in an e-commerce store. Due to this, it is known as a marketing, branding and promotional tool also.
We, at Teetar provide packaging services. You can reach us out at hello@teetar.design or sampark@samparkinfoways.com or contact us at +91 9993023888.
The global packaging printing market is projected to grow at a healthy rate over the next five years, supported by a prominent demand for attractive packaging requirements. Packaging printing offers high-quality printing on packaging, which increases the aesthetic appeal of the product and offers better finishing output, maintaining brand image & authenticity. Moreover, the increasing popularity of online shopping and rising consumer spending for packed goods during the COVID-19 pandemic are fueling the demand for packaging printing. Additionally, the growth in the end-use industries (such as food & beverage and pharmaceutical) has generated new opportunities for the packagingprinting market. However, factors such as initial capital investments may inhibit the growth of the market.
Browse 165 market data Tables and 46 Figures spread through 206 Pages and in-depth TOC on "Packaging Printing Market by Printing Ink (Aqueous, UV-based), Printing Technology (Flexography, Gravure, Digital), Packaging Type (Labels & Tags, Flexible), Application (Food & Beverages, Cosmetics, Pharmaceuticals), & Region - Global Forecast"
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MarketsandMarkets expects the global packagingprinting market size to grow from USD 352.1 billion in 2020 to USD 433.4 billion by 2025, at a CAGR of 4.2% from 2020 to 2025. The market for packagingprinting is segmented, on the basis of packaging type, into labels & tags, flexible, corrugated, folding cartons, and others (include wood and textile).Corrugated boxes is dominating the market for packagingprinting in 2019. However, flexible packaging has witnessed a significant increase in the demand for food packaging of grocer, vegetables, and food, during the COVID-19 pandemic. Furthermore, growing demand for digital printing and usage of RFIDs in packaging have resulted in accelerating demand for packaging printing in packaging applications.
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The food & beverage segment is estimated to be the fastest-growing as well as the largest application segment in the packaging printing market. This trend is projected to continue during the forecast period, due to the increase in demand for product differentiation and labeling to authenticate the products, which drives the market growth for printing in the food & beverage packaging segment.
On the basis of printing technology, the digital printing segment is estimated to be the fastest-growing segment as digital printing technology can produce labels that can withstand various climatic conditions and have properties such as excellent scan ability, scratch resistance, and a long shelf-life.
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The label & tags segment is estimated to be the fastest-growing segment in the packaging printing market on the basis of packaging type, and this trend is projected to continue during the forecast period, due to factors such as availability of vibrant colors, reduced packaging costs, and reduced turnaround time. The labels & tags segment has extensive wide areas of application, which include the food & beverage industry, wines & spirits, personal care & cosmetic, bottles, and unsupported film packaging. It also provides product-related specifications, brand identification, invoices, inventory tracking, counterfeit deterrence, evidence tracking for law enforcement, and prevention of document duplication and tampering, driving the market growth of the labels segment in packaging printing market.
The packaging industry printing provides the quality, efficiency, and innovation that the packaging industry demands. It offers wide range of benefits that includes enhanced aesthetic appeal, better communicability, and also enables protection from counterfeit. The market for packaging printing is strongly driven by the growth in the packaging industry, along with the growing demand for aesthetic appeal and innovative printing. High disposable income has enabled the end users to spend more on such types of packaging, which facilitates ease of use. Most importantly, changing consumer preference has triggered the use of printed packaging in day-to-day life.
High growth potential in the emerging Asia Pacific markets is expected to provide new growth opportunities to players in the packaging printing market. In 2019, Asia Pacific accounted for the fastest-growing region in the global packaging printing market, with China being the largest market in this region. Developing countries such as China and India are projected to be the emerging markets, making Asia Pacific the fastest-growing region in the packaging printing market. These emerging economies focus on adopting the latest technologies and manufacturing processes in various industrial segments. The growth of the packaging printing market in this region is driven by factors such as growth in demand for sustainable printing, an increase in demand for flexible packaging, cost-effectiveness, and reduced packaging waste.
The growth of the packaging printing market is attributed to the increase in demand from various end-use applications. Consumers are resorting to panic-buying and bulk stocking due to the fear of lockdowns during the COVID-19 pandemic. Increasing number of people are ordering daily staples and fresh food through online channels, which leads to an increase in the demand for authenticated and informative packaging offered by printed packaging solutions.
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