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Do you own a mountain bike business? If so, it is likely that, just like any other business owner, you want it to stand out from the crowd.
You can achieve that goal in a number of ways, but the most efficient one out of the bunch is to create a unique and affordable marketing strategy.
For starters, you should build a strong social media presence based on customer engagement and authenticity, as well as create a mobile-friendly business website and attend international events related to the bicycle industry. Other than that, you might want to organize an interesting event, such as a mountain bike race, and start giving back to the community by making charitable donations.
Would you like to become a successful business owner and generate thousands of fresh leads? If so, keep reading! Below, you will find a list of unique and exciting marketing ideas that an owner of a mountain bike business can make use of.
As a business owner, you need to focus on building a solid social media presence by posting authentic, engaging, and relevant content on a regular basis, i.e., guides such as ‘find out the best mountain bikes under 3000’ or ‘ how to choose the best mountain bike,’ photos from sporting events, and photos of the bikes that you are selling. Ideally, you should post such content on Facebook and Instagram, as Facebook and Instagram are among the most powerful social media networks for mountain bike businesses. For longer posts, it’s recommended to set up a blog section on your website and share the posts on your social media pages.
Billions of people browse the web on mobile devices. Because of that, having a mobile-friendly website is essential for any business that wants to succeed. On top of that, your website has to be organized. If the layout appears to be kind of confusing, you are likely to miss out on thousands of leads!
If you do not know how to go about creating a business website, do not worry. Having a creative agency take care of it for you is always a viable option. However, you should not settle for the first agency that pops up on the search engine results page. Instead, analyze the work and the pricing model of a few different agencies and choose the one that suits you best.
Attending international events related to the bicycle industry is one of the most efficient ways to market your business. The reason why it is so important is that it gives you an opportunity to network with influential people and learn about everything that is happening in the industry. It can also help to attract clients and increase brand awareness.
When it comes to which events you should attend, thousands of such events take place around the world every year, which means that you will have plenty of options to choose from. The most popular international events you might want to attend are Eurobike, Sea Otter Classic, and Taipei Cycle.
Giving back to the community by making charitable donations is a great way to generate thousands of fresh leads. Quite a few local newspapers are likely to write about it, which can help you obtain high-quality backlinks, as well as allow you to be perceived as an owner of a socially responsible company.
If you are interested in making charitable donations, you might want to start by donating bikes and small sums of money to school programs. In addition, you should make a considerable donation to a local charity. It might not seem like much, but it can work wonders for the image of any business!
Last but not least, you might want to think about organizing an interesting event that will attract potential clients and improve brand awareness. For example, you could organize a bicycle race. If you do not know how to go about doing it, you might want to partner with a company that does. Such a partnership will give both you and the company that you contact a chance to reach thousands of potential clients. The choice is yours, but whichever option you choose, make sure that it is something that will attract your target clients!
To sum up, you can market a mountain bike business in a variety of ways, such as building a strong social media presence, attending international events related to the bicycle industry, and making charitable donations.
The most important thing to keep in mind is that you should not be trying to copy your competitors. Instead, treat what the competition is doing as a source of inspiration and focus on creating a unique marketing strategy. If you do that, you will certainly be able to generate thousands of leads and increase your brand awareness in no time!
As everyone knows, the correct number of bikes to own is N+1, where N is the number you own now. But there’s only a certain number of road bikes you can own. What’s a bike addict to do? Get a mountain bike, of course.
The upstart rebel branch of cycling in the 1980s, mountain biking is now an established part of the scene, with thousands of people heading off to play in the woods every weekend. If you’ve not felt the call of the wild, here’s why you should give it a try.
Filthy fun (CC BY-NC-ND 2.0 Bastiaan Slabbers|Flickr)
Mountain biking takes you back to being a kid playing in the mud. You’ll get messy, you’ll slide around and you’ll probably fall off a few times. You’ll finish spattered in mud (or, if you get a rare dry trail day, covered in dust), stung by nettles and grinning like a loon while you share stories over a pint.
How's the serenity (CC BY-NC-ND 2.0 Rubén Marcos|Flickr)
There was a time when minor roads were almost the exclusive preserve of cyclists, especially on Sunday mornings. But now everyone drives everywhere, all the time, so even the tiniest back roads are very rarely the quiet lanes of the pre-Sunday trading era.
To get away from motor traffic, a mountain bike makes it easy to head away from the roads and into the hills. You can ride ‘wild’ by-ways and bridleways, plus purpose-built trails at the many trail centres that dot the country. You’ve no right to ride on public footpaths, though.
Lack of traffic makes mountain biking especially appealing to beginner cyclists, who are often quite reasonably reluctant to ride alongside trucks and boy racers. Easy trails and forest roads are great for building basic riding skills.
Going down (CC BY-ND 2.0 Dave H|Flickr)
For the most part, roads are predictable: they’re solid under your tyres and they provide grip up to a lean angle most people rarely attain. Things are very different off-road: surfaces are loose and slippery, and almost never even. You quickly learn to respond to the bike moving around under you, and to cope with slopes steeper than any road.
All of that translates into a big boost to your bike-handling skills that carries across to the road. I’m a mediocre mountain bike handler, but thanks to decades of off-road riding I’m faster downhill than most road cyclists. Which gives me a chance to catch up after being left behind on the climb.
Even more advanced mountain bike skills can be useful on the road. If you can jump or bunny-hop a mountain bike, you can hop a kerb to get away from an irate cabbie. The trail is a better place to learn that and many trail centres have skill-building areas where you can practice your technique.
Mountain biking involves bursts of intensity that are hard to replicate on the road unless you’re very disciplined about exploring the upper limits of your heart rate range. You may even find your maximum heart rate is higher than you think, especially if you have a go at mountain bike racing.
Short bursts of high intensity can be a great part of your training mix; mountain biking is an ideal way to do them.
You can't drive here (CC BY-NC-ND 2.0 Adrià Triquell i Cristòfol|Flickr)
There are wonderful, remote, beautiful places you can’t get to by road, from the tops of the Quantocks to the depths of Kielder Forest and beyond. Sure, you could hike in, but who has time for that?
Night riding in Hamsterley Forest (CC BY-NC-ND Darren Smith|Flickr)
Riding off-road in the dark is unique. With the trail lit from your handlebars and helmet, you traverse the night in your own personal bubble. Trees and trail obstacles spring out of the dark and all your senses are boosted. You’ll encounter animals rarely seen in daytime: foxes, owls, badgers, ‘courting couples’ and more.
If general mountain biking is fun and hones your riding skills, night riding take it up to 11. Your reflexes sharpen up, and because it’s harder to see and anticipate the trail surface, you learn to ride loose and react to the trail as you hit each rock and tree root.
Skill building for young 'uns (CC BY-NC-ND 2.0 John Brownlow|Flickr)
Many kid’s bikes have fat tyres for the extra cushion and grip they provide. That means they can go off road too. Kids love the fun and freedom of riding trails, and parents don’t need to constantly make sure the little ones don’t veer off under a truck.
If one of the things you enjoy about cycling is buying, using and arguing about gear and accessories, you’re in for a treat. Not only does mountain biking have its own specific set of toys, but mud and wet means things wear out faster so you’ll have plenty of shopping opportunities down the line.
Things that it’s a good idea to pick up include:
Hydration backpack. Even if you can fit bottles (and there’s not much room on many modern mountain bikes) drinking from them while riding is tricky and they tend to jump out on rough ground. A small backpack with a bladder carries far more water (up to three litres), is easier to drink from and can carry other stuff too, such as a jacket (see below), tools and spares.
Buyer's guide to hydration packs for mountain biking
Jacket. Riding in the hills means you’ll encounter every whim of the good old British weather, often on the same day. A high-quality waterproof jacket tucked into your backpack is a must. As well as protecting you from the elements while you’re riding, it’ll come in handy for keeping you warm when you stop.
Buyer's guide to waterproof mountain bike and gravel jackets
Helmet. You might not wear one on the road, but a helmet is probably a good idea for mountain biking. You’ll fall far more often when playing in the woods (some would say it’s part of the game) and a helmet can protect against minor but messy scalp wounds and low-hanging branches. It won’t save your life, but it’ll stop you bleeding on your favourite jacket and twiddling your thumbs in A&E waiting to be stitched up. A mountain bike helmet usually has a peak to help keep the sun (or, let's be honest, rain) out of your eyes.
Buyer's guide to mountain bike helmets
Off-road shoes and pedals. There are two schools of thought when it comes to off-road pedals and footwear. If you’re already comfortable with being clipped in, then double-sided SPD pedals and matching shoes are the way to go.
Many riders prefer not to be attached to the bike, so they use ‘flat’ pedals with grippy-soled shoes. Forums are full of religious wars between the two camps, but it’s ultimately down to personal taste.
Buyer's guide to mountain bike pedals - what's best, flats or clips?
Full-finger gloves. When (not if) you fall off, your hands will very likely hit the ground first. If you don’t want to spend the next hour picking gravel out of your palms, gloves are a must.
A bike
And of course you'll need a mountain bike. There are now as many different types of mountain bike as there are road bikes, from stripped down single speeds and jump bikes right through to full suspension downhill rigs, oh, and not forgetting e-mountain bikes either. You also get a choice of wheel size on mountain bikes these days.
Buying your first mountain bike: the complete guide
Buyer's guide to mountain bikes - get the best MTB for you
For all the latest mountain bike news and product reviews, pop over to our fabulously muddy sister site, www.off.road.cc. Here's a useful list of mountain biking features and buyer's guides.
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